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The School Auction: How to Maximize Donations & Success

September 11, 2020

The School Auction: How to Maximize Donations & Success

A night of food, libation, and bidding on all sorts of items you don’t need --that’s what school auctions are all about. So how does one maximize fundraising to best support our schools? Join us with a special guest, Dabney Lawless, to discuss the most effective way to solicit donations, maximize bidding, and run a successful auction.

About Deb and Wes' guest:

As an experienced public relations professional with a 20-year track record of creating successful communications programs for consumer and technology start-ups, Dabney Lawless has mastered the ability to tell a story that resonates with media and target audiences alike. As the founder of Lawless PR Dabney’s clients have included top-tier Silicon Valley start-ups such as Instacart, Eventbrite, ModCloth, Newsela, MyFitnessPal and most recently Outschool. 

Prior to founding Lawless PR, Dabney was the vice president of communications for Nextdoor, and prior to that she worked at an integrated marketing agency for nearly eleven years as the VP of Consumer PR. Dabney has a BA from Connecticut College and an MA in Communications from The University of Texas at Austin. She has a nine-year-old child just started a travel blog for her upcoming road-schooling adventure with her family:

This show is brought to you by K-12 Clothing. K-12 Clothing is a PTA-Dad created business focused on providing high-quality school apparel while increasing access to educational resources through fundraising in schools. Learn more at

The Multipurpose Room is made possible by support from SquadLocker.